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Marketing Automation is the key to unlock the hidden success that lives below the visibility line in most B2B sales and marketing operations. With careful planning you can enable targeted segment marketing that drives lead scoring and sales funnel tracking of all leads. This leads to better sales and marketing alignment and performance. This in turn enables accurate reporting across all sales and marketing operations, allowing you to engage basic Six Sigma Principles DMAIC (Define, Measure, Analyze, Improve, Control)
With these Six Sigma principles enabled through accurate reporting B2B companies can strategically improve sales and marketing operations based on real-time data.
Learn more about Six Sigma Sales and Marketing Operations
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